Code of Ethics

Professional Code of Ethics

I agree to follow the Code of Professional Conduct as set out by The Coaching Academy

• I will always conduct myself to the highest levels of ethics, integrity, accountability and responsibility.
  
• Treat all clients and potential clients with absolute dignity, confidentiality and respect as free and equal individuals.
  
• Respect the commercial confidentiality of clients by not divulging business information to any third parties.
• Maintain the good reputation of the coaching profession in all actions
• Comply with both the spirit and the letter of any commercial agreements made with clients, potential clients and professional colleagues
• Make commercial agreements with clients and potential clients that are fair and will respect all parties to such agreements.
  
• Represent true levels of status, title, competence and experience in order not to mislead, misrepresent or defraud.
  
• Clearly state to clients and potential clients the terms of any commercial agreement including the expectations of both parties.
  
• Make no claims or implications of outcomes that cannot be demonstrated or guaranteed.
  
• Obtain permission from any client or potential client before releasing their names as referees.
  
• Respect the absolute rights of the client's confidentiality except as expressly permitted by the client or potential client in writing or as required by law.
  
• Recommend different coaches or resources when these will be more appropriate to the client's needs.
• Refrain from offering professional information or advice that I know to be confidential, misleading or where the accuracy is beyond your competence to assess.